Search Engine Optimization Made Easy
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A guide to simple SEO for do-it-yourself web masters
on a budget. For a more in-depth tutorial download
this free book: SEO
Made Easy by Brad Callen (right click and choose "Save
as Target" to download).
- Ensure that your web site design is search engine friendly.
- Always offer textual content on every page, along
with a basic html sitemap or navigation menu.
- Keep Flash animations and Javascript to a minimum,
and avoid frames if possible.
- Use the free Keyword
Suggestion Tool on DigitalPoint.com to research which
keywords related to your business are being used most often.
- Create written content to focus on the most popular keywords
that fit your target market. They key is 'focused' content
that helps your site visitors (without spamming the search
engines).
- Utilize header tags and bold font formatting to highlight
the most important elements within your content
- Optimize your page title and description tags using the
same keywords within your text. These should be unique to
each page if possible.
- Develop one-way inbound links by submitting your site
to niche directories, yellow pages, and related online publications.
Ideally these sites should provide search engine friendly
pages and static html hyperlinks.
- Vile
Silencer offers a regularly updated Excel worksheet
of several hundred free SEO friendly directories.
- For maximum impact integrate your primary SEO keywords
into all marketing and promotions activities.
- Conduct a public relations campaign and distribute
press releases online via services like PrWeb.
- Negotiate text only links from any sites where you
advertise, or request a hyperlink from any charity organization
events you sponsor.
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Simple SEO Tip...by developing inbound
links from other sites you don't actually need to submit your
site to search engines; they'll find you by crawling these
inbound links. Submitting your site to a search engine does
not guarantee a listing or help with rank improvement (I do
NOT recommend search engine submission services, or automated
link building or reciprocal linking programs).
SEO Marketing Tips by Kristene Markert |
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Marketing Tips
Writing Press Releases
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Free SEO Guide
This a 90 page beginners book for small businesses and webmasters
interested in search engine optimization.
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- Learn how to research and target keywords.
- Learn how to analyize and outrank the competition.
- Learn which optimization techniques are the most important.
- Learn the secret to getting your site indexed quickly.
- Learn what NOT to do when optimizing your website.
- Learn which off-page promotional techniques will help
you get top placement.
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