Simple SEO Tips

Search Engine Optimization Made Easy

A guide to simple SEO for do-it-yourself web masters on a budget. For a more in-depth tutorial download this free book: SEO Made Easy by Brad Callen (right click and choose "Save as Target" to download).

• Ensure that your web site design is search engine friendly.
  • Always offer textual content on every page, along with a basic html sitemap or navigation menu.
  • Keep Flash animations and Javascript to a minimum, and avoid frames if possible.
    
• Use the free Keyword Suggestion Tool on DigitalPoint.com to research which keywords related to your business are being used most often.

• Create written content to focus on the most popular keywords that fit your target market. They key is 'focused' content that helps your site visitors (without spamming the search engines).
  • Utilize header tags and bold font formatting to highlight the most important elements within your content
    
• Optimize your page title and description tags using the same keywords within your text. These should be unique to each page if possible.

• Request a Google API Code Key for web searches and then sign up for a free Digital Point Keyword Ranking account to track your search engine placement.

• Develop one-way inbound links by submitting your site to niche directories, yellow pages, and related online publications. Ideally these sites should provide search engine friendly pages and static html hyperlinks.
  • Vile Silencer offers a regularly updated Excel worksheet of several hundred free SEO friendly directories.
• For maximum impact integrate your primary SEO keywords into all marketing and promotions activities.
  • Conduct a public relations campaign and distribute press releases online via services like PrWeb.
  • Negotiate text only links from any sites where you advertise, or request a hyperlink from any charity organization events you sponsor.

Simple SEO Tip...by developing inbound links from other sites you don't actually need to submit your site to search engines; they'll find you by crawling these inbound links. Submitting your site to a search engine does not guarantee a listing or help with rank improvement (I do NOT recommend search engine submission services, or automated link building or reciprocal linking programs).

SEO Marketing Tips by Kristene Markert